Pinnpoint announces partnership with SMARTRAC®

April 18, 2018

Malmo (Sweden) – Global label media company Pinnpoint is pleased to announce that they have
become a Global Value Partner with RFID industry leader SMARTRAC.
On April 1st, Pinnpoint is launching a new line of stock RFID-enabled laser labels integrated with the SMARTRAC Short
Dipole Monza 6 inlay. The products are engineered specifically for the newest Lexmark UHF RFID-enabled color laser
printers that will quickly encode and print Pinnpoint’s label solutions.

Founded in 2000 and headquartered in Amsterdam, The Netherlands, SMARTRAC is a globally recognized supplier,
manufacturer, and developer of high-quality RFID inlays and tags. SMARTRAC’S innovative technology and their extensive
product portfolio was the true driver for Pinnpoint’s partnership decision, advised Forrest Steely, Pinnpoint’s Chief
Technology Officer. “Our products address the need for more complex RFID-enabled solutions desired by high growth
manufacturing and e-commerce companies seeking enhanced track and trace capabilities, and the SMARTRAC portfolio
really fits our growth strategy very nicely.”

Steely stated that the new four (4) stock product offering is designed for work-in-progress (WIP), logistics tracking
(including inventory and outgoing shipments), asset and document tracking, and e-commerce returns processing.
“Companies with current integrated RFID processes now can add new RFID functionality with our label products not
available in the market previously.”

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