Print Ship & RFID Return

Pinnpoint™ & SMARTRAC® Team Up With Lexmark™ for One Step RFID Encoding and Color Printing

June 11, 2018

We’re proud to announce our new line of RFID print media paired with Lexmark printers for seamless integration here are some of the highlights from our latest announcement:

Laser printer manufacturer Lexmark has expanded its RFID tag encoding and printing system, and is partnering with companies such as Pinnpoint using Smartrac inlays, as well as its Print, Ship & RFID Return solution. The expansion is part of Lexmark’s effort to provide a variety of solutions for what it calls a growing number of potential clients seeking solutions for logistics, as well as work-in-progress (WIP).

Pinnpoint provides forms and labels for use in the new RFID-enabled printer, as well as offering a full solution that includes software and integration services. The labels, typically sheets measuring 8.5 inches by 11 inches, with embedded RFID tags, are designed to be affixed to cartons, pallets, shipping containers or goods being shipped to a customer, or to be packed loose with a product during assembly. Lexmark printers can also support forms from 4 inches by 6 inches up to 8.5 inches by 14 inches, which Pinnpoint can also accommodate.

Pinnpoint has many years of online adhesive label coating experience, says Forrest Steely, the company’s CTO and a former Lexmark executive, with proprietary label materials, including face paper as well as adhesive and liners to meet requirements for high-speed laser printing in Lexmark devices. When it comes to the plans with Smartrac, Pinnpoint and Lexmark, “The partnership creates a very cost-efficient industrial solution for printing forms and encoding RAIN RFID inlays,” says Amir Mobayen, Smartrac’s group CRO.

“We partner with a lot of label manufacturers, including Pinnpoint,” Linton says. “They are super-aggressive,” he states, “and we like that style.” Pinnpoint also provides systems integration, which enables Lexmark to sell its printers to end users with a full solution. – John Linton

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